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Probotomies:  Bust Out of Business as Usual 

  • What one step, if taken, would change everything?
  • What is at risk if I do nothing?
  • If I went to work for the competition, what would be the first thing I would zero in on to knock my former company out of business?
  • What is unique about me and my business and how can I extract even greater benefit from that uniqueness?
  • What challenge could be infused into my business to make me so excited that I could not wait to get to work every day?